Assignment 3 – Social Media Platforms (PO1, PO2, PO8, CO1, CO2, CO4, ILO.SK4, BIS1, IS1, IS4, AL2, DL1)

THIS IS A 2 PART QUESTION. EACH QUESTION TO BE SAVED ON A SEPARATE DOCUMENT.

PART ONE: 2 PAGE PAPER

Assignment 3 – Social Media Platforms (PO1, PO2, PO8, CO1, CO2, CO4, ILO.SK4, BIS1, IS1, IS4, AL2, DL1)

Social networking is based on network theory, showing networks of connections. What are the benefits to your business of marketing with social networks? What platform(s) is your target audience visiting? Why? With each social media platform you intend to use as part of your strategy, what types of activity can you do to “boost” customer engagement? How do these platforms align to your SMART goals (from Assignment 1)? What would be your ROI?

Minimum 2 pages

Minimum 2 sources

APA format

PART TWO: 250 WORD MINIMUM FORUM POST

Discussion 3 – Microblogging (PO1, PO2, PO8, CO1, CO2, ILO.SK1, IS1)

How would microblogging fit with your overall marketing strategy for the business (think about your SM audience)? What would be the purpose to use microblogging for your business? How does this align to your SMART goals (from Assignment 1)?