Case Study 1 Directions
If you have already submitted your assignment, then this does not apply to you.
- Apply concepts from Chapters 1 and 2 to support your analysis
After reading the case study called ‘The Creamy Creations Takeover’ provided at the end of Chapter 2 , answer the below question in a 2-4 page paper.
The question includes two parts:
- The Burger Barn executives see a rosy future ahead for Creamy Creations.
- Do you see any reasons why they should not be so optimistic?
- Have these executives indeed reached a happy medium between customization and self-serve?
IMPORTANT: Support your response with materials from the textbook, and additional sources (if necessary). Remember to use your text to validate your points being made by citing when appropriate in APA-style. Then, discuss in your own words why the quote or paraphrase is important to your overall point.
Include the following:
- Please use this COM3120 APA style Template.
- Cover page (not included in the page count)
- Works Cited/Reference page (not included in the page count)
- Do not include an abstract