Case Study 1 Directions

Case Study 1 Directions

If you have already submitted your assignment, then this does not apply to you.


  • Apply concepts from Chapters 1 and 2 to support your analysis


After reading the case study called ‘The Creamy Creations Takeover’ provided at the end of Chapter 2 , answer the below question in a 2-4 page paper.

The question includes two parts:

  1. The Burger Barn executives see a rosy future ahead for Creamy Creations.
    • Do you see any reasons why they should not be so optimistic?
    • Have these executives indeed reached a happy medium between customization and self-serve?

IMPORTANT: Support your response with materials from the textbook, and additional sources (if necessary). Remember to use your text to validate your points being made by citing when appropriate in APA-style. Then, discuss in your own words why the quote or paraphrase is important to your overall point.

Include the following:

  • Please use this COM3120 APA style Template.
  • Cover page (not included in the page count)
  • Works Cited/Reference page (not included in the page count)
  • Do not include an abstract

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