I have selected three start-up businesses; they include; Event Planning, Website Development, and Interior Decorating.
Part 1
Write 2 email messages for your potential prospect and 1 snail mail message. Include a compelling subject line and make sure the email and snail mail complement one another. (Consider: a welcome email, value-packed email, an email telling about you, the product or service, invite them to take action) 15 points
Part 2
Write a sample blog that creates value for your prospective customer 15 points
Part 3
Select a medium (radio, videos, see content video messaging options, etc.) that suits your product or service and write a sample advertisement or create a video that speaks to your business and includes a call to action. 10 points