How the Advertising Industry Is Defining Your Identity

From The Daily You: How the Advertising Industry Is Defining Your Identity Your Worth answer the following questions
Chapter 3
Explain how Google makes money
Describe how paid searches work
Describe how Click Through rates function
Explain how the internet is affecting legacy publishers (print media)
Describe how the online advertising system affects the relationship between print and democracy
Describe the role of privacy with the internet Describe data exchange firms

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