€¢ Identify and analyze alternative strategic marketing courses of action available to the firm
€¢ Choose the most appropriate strategic marketing course of action for the firm and identify how this will be implemented
**alternatives should be things like smaller or bigger arena or cheaper tickets or different fan base and things that r related to marketing
also which of the three touring options would you pursue for Lady Gaga? Why?
How much money does Gaga stand to gain (or lose) under each option for this point me an my group dicided to go with the option that has high profit with showing calculations
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