Aiko is thinking of buying some vitamin supplement to boost her immunity.
a) In considering the purchase, which situational self (or selves) of Aiko should be the most active?
b) In what 3 different ways Aiko’s reference groups can influence her purchase?
c) Will her reference groups be equally influential?
d) Explain 3 types of social power a drugstore salesclerk can use to influence Aiko’s purchase.
Please Answer all A-D question
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