Blog essay: you will critique and evaluate two brands that have faced a crisis on social media. You will use these two cases to discuss the case; how, where and which audiences reacted; and how the company responded. Cases include 1) when in 2018 Snapchat posted an insensitive quiz about Rihanna and 2) the 2017 McDonald tweet about President Trump which both shed light on virality and cancel culture (also called called-out culture).
A good blog post will have the following elements:
- A strong lead sentence and first paragraph that tells the reader what you are going to talk about (or what question you might be pondering). In journalism language, this is called the lede. You can use a concept, define it, and then illustrate it by discussing a case study, by building an argument.
- Description of the issue. Use short examples or sources along with your opinion here.
- Build an argument, based on the evidence that you provided.
- TOTAL 3 sources: At least two outside sources and one source from inside the course to help you build your argument. These sources can include academic articles published in major journals, scholarly books, or even well sourced journalistic articles. Failure to include outside sources will affect your grade.
- Should be 500 words each (up to 750 maximum).
- Include one secondary media text that relates to your blog post (e.g. embedded tweet, picture, ad, film, video, YouTube clip, newspaper or magazine article). This does not have to be something you have to create yourself (though it can be). It can be something like a video that relates to your issue, infographic, or something similar.
- Discuss a topic previously covered in class
A note on citations: You should not cite sources like a typical research paper with in-text citations (i.e. Belair-Gagnon, 2020). Instead, you should cite your sources in a more informal way and provide a link when possible (For example: In an article in the New York Times, Belair-Gagnon wrote that…). Also, you should have references cited at the bottom of the post. You can use any citation style you choose (i.e., Chicago, Harvard, etc.)
inside course source: https://hbr.org/2015/01/the-authenticity-paradox
In-class notes: Authenticity emerges as an important value of self-representation. refers to being original, not a copy of others. It means adhering to one’s “true self.” It also means being transparent about oneself by disclosing publicly our thoughts and feelings. In a digital context, authenticity means that it is mediated with the technological affordances (the possibilities for uses) of a medium or social platform. Authenticity won’t mean the same thing for all platforms. With Instagram, for example, think about the format: the presets, the stories, IGTV, the photos feed, etc.