Zara case study

Zara case study

Discipline:
Business

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Case Study

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Paper format:
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Paper details:

STRATEGIC MANAGEMENT FOR PSYCHOLOGISTS Semester A 5th November 2018 1300-1600
Assessment
Assessment is in two parts (Part One and Part Two), each part is worth 50 % of your total mark:
PART ONE:
GROUP PRESENTATION
In your group, review the TWO ‘ZARA’ case studies

  1. “Zara: The world’s largest fashion retailer” Page 654-665 of ‘Strategy: An International Perspective ’ (Bob de Wit 6th edition, module core text)
  2. “Zara: Staying Fast and Fresh” Page 644-659 of ‘Strategy: An International Perspective’ (Bob De Wit and Ron Meyer, 5th edition)
    Present your findings to the following:
    Please imagine you are being asked to speak at an event called “The Psychology of Strategic Management” to local business leaders. Your group has been asked to present their findings on the following questions:
    • What, in your group’s opinion, were the strategic paradoxes Zara navigated and how did they navigate them for competitive advantage?
    • How can psychological theory give leaders insight into how to make better strategic decisions and drive staff engagement in the long-term
    General guidelines
    • Power-point presentation delivered as a group. Every member of the group should verbally contribute to the presentation
    • Presentations delivered to and marked by the Module Teaching team: Liz Margree and Matt Emerson
    • Presentation Date: Monday 5th November 1300-1600 during the lecture slot (specific slots will be assigned nearer the time).
    • Submit your group’s power-point presentation to liz@lizmargree.com by Monday 5th November 2018 at 1300. (Include an appendix to your presentation for any extra information and references, using the correct format).
    • All group work is marked as a group but each group member will be provided with an individual mark incorporating the group mark (personal contribution/attendance & participation/teamwork).
    Assessment Criteria:
    • Analysis of case study & identification of key factors determining competitive advantage and key strategic paradoxes addressed, psychological theory and recommendations
    • Presentation skills

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